Here are links to recent work that has found its way into the media:

1. Article in the Brand Wagon supplement of Financial Express "A New FMCG Category : Cable TV"
2. Interview in Campaign India about Audience Measurement "Measurement is a statistical process"
3. My weekly column at mxmindia.com is here
4. Op-Ed piece in Mint on Advertising Self Regulation published May 3, 2012 here